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The Value of the Living, Breathing Human — A Lesson for the Social B2B
We marketers love automation. It makes our life easier, our reach greater, and our message louder. It’s fun, fast, and efficient, but like all things automation has a time and a place. When marketers...
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Google Plus is the Next Yellow Pages, Not Facebook.
Google plus was announced at the height of the social media fever pitch, a year before the Facebook IPO tanked and a year after the Arab Spring showed the power of a connected population. There was...
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Not Just for Cupcake Photos: Real Companies Use Pinterest Correctly
Building your company’s Facebook page was quite the conquest, and your Twitter following continues to successfully grow. All that hard work is finally paying off. Good thing you already made the...
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Reading These Creative Writing Tips Made Me Become a Better Writer
The mythic San Francisco Beatnik writer Jack Kerouac once wrote, “something that you feel will find its own form.” For a creative writer, your style or voice can take years of your life to develop,...
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All Your Facebook Post Needs is a Little Bump
BUMP. For anyone who’s been on the internet long enough, or who has dug deep enough, the word BUMP paints a clear picture a three month old unanswered question on a forum, a national news story not...
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Social Media Tools To Maximize Your Job Search
Social media continues to explode as retailers regularly run hashtag promotions on Twitter. Small businesses provide real-time customer service via Facebook. Even schools participate in social...
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Fail Harder – The Counter Culture to ‘Everyone’s a Winner’.
Argyle is agile. Because of this, we have a lot of agile friends and one thing I’ve noticed about the agile community is the acceptance of failure culture. Failure culture seeks to break the taboos...
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Why You’re Probably Overreacting to the Google ‘Endorse Advert’ Update
In case you don’t know, Google made a pretty big change recently: If you have positively reviewed a product, that review could turn up in advertisements. Apparently, this really offends some people....
View ArticleBuilding Better Social – Declare Your Intent
Before we get started Last week we took a look at one of the biggest problems facing social media marketers, and at the end of that article I promised to layout a method for building a better message....
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